The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Processing rules can trigger events based on Context Data variables. Currently, clearVars does not clear variable values of a context data variable. Or. 11-06-2022. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Click Edit Settings > Conversion > Conversion Classifications. Processing rules are used to move values from Context Data variables to props and eVars. For more information about creating variables in Analytics, see Conversion variables (eVars). Segment automatically maps the following events to Adobe Analytics events if. PratheepArunRaj. In the web analytics scenario, Conversion and Optimisation are the key. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience ManagerProcessing rules can trigger events based on Context Data variables. I'm aware of the below syntax but not sure if it's for javascript or non-javascript implementation syntax? s. Select at least one report suite. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. For years Adobe has offered Analytics customers the Managed Certificate program, where Adobe would allow us to send data to a server that looks like it belongs to our own company (or, more specifically, our company’s domain). To map the context data (sent in step 1), variables must first be created for the Analytics report suite. On the Marketing Channel Manager page, click Add Channel. Variables in this section are split into several sections: Page variables are values that. Holding all 7 certifications across Analytics, Target, and Audience Manager + Customer Journey Analytics Expert Certification in Adobe. Next page. 10/24/20 12:19:44 PM. Developer. Hi Thank you for the quick response, but as the context variables are not in the same server call, I would not like the values to be concatenated, but rather to be sent in separately. If the products variable is empty, then a “blank” product entry is created with the event (and its value) attached. For example, in the custom code section of the on-page code, within s_doPlugins or via some wrapper function that ultimately makes a s. So you are setting your eVars and props in "Set Variables", but you are also setting context variables and those are not being included correct? Views. Context Data, at the "simplest level" is basically extra data that is send on an analytics call. Go to the Extensions tab, then click on the Catalog button; Install. Context data variables are specified in AppMeasurement in the following format: s. Data Warehouse provides a feature that allows you to extract a list of visitor IDs. The main DTM script include in the header will execute before your on-page s. See Create a solution design document in the Implement user guide. Learn how to manually map variables into Adobe Analytics using processing rules in the Experience Platform Web SDK. but that doesn't mean that context data can't be used on the web, but it does tend to be more complex; so be sure if you are going to. I looked all over the web, but cannot find any documentation. An eVar can be visit-based and function similarly to cookies. Steps that describe how to add or edit conversion variables. search. prop1, prop2, prop3, prop4, prop5. Once context data variables are defined within your implementation, they must be copied to variables such as eVars to be used in reporting. contextData['package. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. The context data key is constructed following this syntax: a. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. The Adobe Web SDK is the successor of the previous web libraries used for Adobe Experience Cloud solutions like Adobe Analytics, Adobe Target, and Adobe Audience Manager. Dear Cathy, Context Variables are not sent to Adobe Analytics directly without Processing Rules Setup. Any XDM field elements that are not automatically mapped are sent to Adobe Analytics as Context Data with the prefix a. Even Data Feed will not have these variables lis. contextData ["author"] instead. As picture belows: Thanks. appinformationa. products, is the fundamental dimension for commerce tracking and reporting in Adobe Analytics. login_status’] = ‘Logged In’; but the consultant gave us implementation specs that looked like the first post. These values are set if they exist at the property level, your existing Adobe Analytics variables already attached on the window. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageHi, We are implementing tagging onto a new site using DTM & Data Layer, and with 2 analytics setups. If your organization uses mixed cases, place the exact values. Type - Specifies the type of the variable to be set, string or number. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. On the Conversion Variables page, click the Expand icon [+] next to the conversion variable you want to modify. x. Sometimes, these variables get deleted by non-Analytics users (such as the legal team) who do not understand the type of data contained in the variable and make assumptions based on the name of the variable. I want to know if there is a quick and easy way to display a list of all custom context data variables in Adobe Analytics other t. The main DTM script include in the header will execute before your on-page s. examplersid is. Use context data for the new values you want in the eVar and create a procesing rule that executes after the rule mentioned in #1 that populates the eVar with the value of this context data. linkTrackVars contains all the elements you want tracked. In most cases, use the libraries included in the Adobe Analytics extension within Adobe Experience Platform Data Collection instead. So you’ll see here, - this context data block, that we have some Adobe - Lifecycle information here and then we also have - the context data, in this case, just that - extra one key value pair. Common uses cases for processing rules. Today in the Adobe Analytics Launch Extension, we can't manage Context Data variables or List Variables in the same way we can manage eVars or props but only through Custom Code. Select the desired report suite, then go to Edit Settings > General > Processing Rules. Context Data Variables: text-map, defaults to {}. To represent data in the form of a table or a chart, the data can come from the report context. t() or s. In the Title field, enter a title for the connector. Context data variables are helpful for development teams to collect data in named elements instead of numbered variables. Context data variables are specified in AppMeasurement in the following format: s. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Log in to Adobe Analytics and navigate to Admin > Report suites. This article also describes the processing implications of background hits and app launch events (both set by the mobile SDK) to how mobile visits are defined. . The older 3. Determine a path by copying an eVar value to a prop. Context data variables let you define custom variables on each page that processing rules can read. Now, when this gets processed and goes into the beacon, take a look over here, on our page, and we can see the beacon and here it is, where it, kind of, has a start of the contextData c. Expand the Configure tracking using custom code accordion, which. and for already processed data you can always classify the data and have 'good data' 'bad data' classifications or copy the key value (what came in via the s-code. Click the Filter data… link and define the following query to remove Adobe from the list of companies. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Includes the Media SDK and the Media Collection API. term(Context Data) . Clean up values in a report. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. In the Enabled column, select Disabled from the drop-down menu. Report Name - Name of Adobe Aanlytics report for variable Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Based on what your implementation requirements are, it sounds like using the products variable would be more apt to accommodate capturing the data correctly. Click the gear icon of a mobile app whose context variable mappings you want to migrate to Adobe Analytics . Analytics provides a number of variables to collect Analytics data. _atag. The Web SDK sends that data to Adobe Analytics as the context data variable a. Sent With - Indicates when the data is sent: Media Start is the analytics call sent on media start, Ad. Go to the Extensions tab, then click the Configure button under the Adobe Analytics extension. x. In the box on the left, put your Segment context key. If a value is not yet seen in reports, it initially is bucketed in the Low-Traffic dimension item. origin (Context Data) (Condition) If origin (Context Data) is set. Implement Adobe Analytics for Streaming Media. but. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Learn about chapter parameters for implementation, network, and reporting. SKU” can be mapped to a custom variable but there are others which you can see in the list. The Adobe Client Data Layer can integrate with your custom components and integrations with Adobe Analytics and Adobe Target can help. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Click Add New to add an unused eVar to the report suite. All subsequent success events that involve this product are credited to "Canary". In the luma-data folder, open all the json files in a text editor and replace all instances of _yourTenantId with your own tenant id, preceded by an underscore. Context Data Variables: text-map, defaults to {}. why use many eVars to do the same. Learn ways to implement Adobe Analytics. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Implement Adobe Analytics for Streaming Media. If there are any dimensions or metrics that you want to add to Adobe Analytics, you can do so through. Key - Variable, set either manually in your app, or automatically by the Adobe Media SDK. Transcript. Adobe Analytics. x. useBeacon in AppMeasurement and the Analytics extension custom code editor. Learn how to get started with Adobe Analytics for mobile apps using templates. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. term. It is still implemented through Adobe Launch and plays nicely with the Adobe. Report Builder Question 02: What are the data export options available in Adobe Analytics? Select two. Level 6 5/15/23 12:17:07 PM. The event data which you collected and sent to Platform Edge Network in earlier lessons is forwarded to the services configured in your datastream, including Adobe Analytics. Data Source. eVar1) rather than the context data) in the mobile webpages to track these pages in the same app report suite. Set up report suites for ingestion into Adobe Experience Platform and Customer Journey Analytics. Set the rule to overwrite the Currency Code variable. Learn about Analytics administration tasks, such managing users and products in the Experience Cloud Admin Console, configuring report suites, and more. Hi everyone, I am looking to audit all of the custom context data variables being collected on my site as I don't think all are being passed into props, vars or events. Prerequisites. e. Customize what data is collected to get the most out of Analytics data. Looks good to me What would be the outcome if the context variables stated in the the rule occur in the same server call (which should normally not be the case)? Basically it will be similar to your previous rule. You can then map this context data variable to the desired Analytics variable using Processing. We were looking at using List vars for tracking views for each individual image that appears within the module. Locate the Campaign section. Solved! Go to Solution. Click Edit Settings > Conversion > Conversion Variables. Enter your Adobe account information. Select a report suite. _atag. Sent With - Indicates when the data is sent: Media Start is the analytics call sent on media start, Ad. For XDM data that is not automatically mapped to Analytics, you can use context data to match your schema. contextData[‘mobile. value'] = "some value";example. Adobe offers an extension that allows you to use most commonly-used plug-ins with Adobe Analytics. . props, eVars, and events) as well as Context Data and may be utilized while you prepare to migrate to Context Data. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Set their delimiter, expiration, allocation, and max values. We're trying to implement context data variables into our mobile app. Select Save. Sometimes, these variables get deleted by non-Analytics users (such as the legal team) who do not understand the type of data contained in the variable and make assumptions based on the name of the variable. A. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. but it will not be included in tracking unless there are specific rules in place to read and process it into tracking items. . Examples of processing rules. Courses. Expand the Configure tracking using custom code accordion, which reveals the Open Editor button. According to Adobe's docs, you set the currency code via the following steps: Set the currency code in a context data variable during either trackState or trackAction. Whether it’s improving retention or increasing conversion, we provide the predictive insights that help you maximize the return on. Use context data. contextData[‘mobile. Instantiate a standard metdata object, populate the desired variables, and set the metadata object on the Media Heartbeat object. Yes, I just hope that when this code is called, s. Would this increment a counter eVar or simply write the value as literally "+1" Thanks,Add conversion classifications. Collect data from web servers, call centers, or other. Sometimes, these variables get deleted by non-Analytics users (such as the legal team) who do not understand the type of data contained in the variable and make assumptions based on the name of the variable. Name: Each delimited value can contain a maximum of 255 characters (or less if using multi-byte characters). Although CamelCase is not required, it can be helpful in making variables more. . The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. From the Select Classification Type drop-down list, select the variable where you want to add a classification. Each implementation gets a specific number of these. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Segment instantiates a MediaHeartbeat object to track video data, but you need more information about each video session to make sure Segment. Add a subcategory by concatenating the category and page name. Learn ways to implement Adobe Analytics. 15-10-2015 19:26 PDT. This site has various s. Required - Indicates whether the parameter is required for basic video tracking. Can we use DTM to create the context variables rath. Includes id,. Prompted by the EU cookie compliance regulation, data controllers (Analytics customers) now have the option to restrict pre-consent data to Adobe Analytics, and prevent it from being server-side forwarded to Adobe Audience Manager. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to props/eVars in the Processing Rules interface. Open the custom code editor and paste the plug-in code provided below into the edit window. Required - Indicates whether the parameter is required for basic video tracking. Courses. Set the rule to overwrite the Currency. x SDK supports explicitly set variables (i. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. term. Set an event using a context data variable. Calls should appear in Adobe Analytics within a couple of hours. Customize what data is collected to get the most out of Analytics data. In Reports (on. tabtype (Context Data) (Condition) If tabtype (Context Data) is set. Click Download Report. term. You can then map this context data variable to the desired Analytics variable using Processing. It is possible to collect UTM parameters in Adobe Analytics using custom variables (eVars). This is the maximum length of each. Select a report suite. DialogTech recommends always configuring the variables highlighted. We are looking at updating analytics on a page that has multiple images within a scroll module, and want to track these elements individually within a page load. Read real-world use cases of Experience Cloud products written by your peersThe Context Variables list contains all variables that were sent to the report suite in the previous 30 days. submit (function () { s. Read the Connector Overview article for general instructions on how to add a connector. Instead, you can create rules in Launch that fire when certain events occur in the app, and use those rules to set context data variables and send data to Adobe Analytics. Save changes. Questions. It will allow you to configure the processing rules right away. Detailed information about Adobe Analytics data collection query parameters can be found in the Analytics Implementation Guide. After you have created a property, open the property and select the Extensions tab on the left side bar. com, you can login there and map the context variables being used with variables like evar/prop/events etc. Instead, it outputs it as its own script include. productListItems. Navigate to Admin > Report Suites. Or. SKU” can be mapped to a custom variable but there are others which you can see in the list. search. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience Manager Currency Code is passed to the Adobe Experience Platform Mobile SDKs through context data variables in the Adobe Analytics extension. Context Data Value has to be copied to Adobe Analytics Page Variables with the help of Processing Rules to utilize in Adobe Analytics or Workspace. Learn ways to implement Adobe Analytics. Create a processing rule in Adobe Analytics Admin Tools for the report suite. : rsid: value . User. you still need to make sure that they are Hit level expiry to keep them from having values in the wrong context. I just want to double check that I understood correctly (see attached file). A. This topic presents a list of audio and video content data, including context data values, that Adobe collects via solution variables. The analytics partner also wants us to add context variables so they can populate evars, props etc. To disable a traffic variable report: Select Analytics > Admin > Report Suites, then select a report suite. . search. There are many benefits, flexibility, and conveniences for other projects/developers to just continue using context data and using the Analytics processing to do the mapping, as @yuhuisg suggests. Stores a custom value, and preserves the. However, yesterday I discovered that no 'a. This feature is not available on all digital assistants, but is helpful when it is present for looking at retention. title (for pageName). See Admin Tools for a list of report suite and company settings available. Then before the community site is published, it is important to restore the pre-existing mapping by moving the AEM variables that were automatically mapped to Analytics variables when Analytics was enabled for a. Recommended courses. IMPORTANT On February 7th, 2019, Adobe. The Users flow report shows pathing data in context of visitors arriving through a social network. term. Log in to Adobe Experience Platform Data Collection using your AdobeID credentials. To configure Adobe Analytics event tracking for a player, follow these steps: Click the Players module. I want to know if there is a quick and easy way to display a list of all custom context data variables in Adobe Analytics other t. Context Data Value has to be copied to Adobe Analytics Page Variables with the help of Processing Rules to utilize in Adobe Analytics or Workspace. Mark as New; Follow;. The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Updates common variables such as channel, campaign, state, zip, and pageName. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Under Actions, click an existing Adobe Analytics - Set Variables action or click the ‘+’ icon. On this page. We are assigning some context data variables to send in a beacon. Use the description field if the name assigned to your reports and metrics does not provide enough clarity to users in your organization. Instead, it outputs it as its own script include. Data Feed - Column name for variable found in Clickstream or Live Stream data feeds; Audience Manager - Trait name found in Adobe Audience ManagerView which XDM fields that Edge automatically maps to Analytics variables. You can then use a processing rule to assign that context data variable value to the desired Analytics variable, such as an eVar: Previous page. Includes the Media SDK and the Media Collection API. Set the product view event from the product overview page. Full processing data sources have historically enabled organizations to submit hit-level data to Adobe Analytics. Not sure why the variable does not appear in the drop down menu. Even if you set it in the config to "Load Adobe Analytics code at [Page Top]", it's still going to be an issue. Created for: User. Mouse over the Edit Classification icon, then select Add Classification. Determine a path by copying an eVar value to a prop. Click Edit Settings > Conversion > Conversion Variables. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map. Context data variables are specified in AppMeasurement in the following format: s. Analytics provides a number of variables to collect Analytics data. varchar(255) mobileosenvironmentCreate and configure list variables for use in reporting. Admin. search. Context data variables let you define custom variables on each page that processing rules can read. Click Add New to add an unused eVar to the report suite. See the comprehensive list of metadata here: Audio and video parameters. The Web SDK sends that data to Adobe Analytics as the context data variable a. csv file. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing the variable name and clicking Add variable name context data: The following example takes the search_term context data variable and places its value into eVar3: The above example works great when there are only a few. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. On this page. Context data variables are specified in AppMeasurement in the following format: The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Adobe Analytics first admin guide; Administrator roles in Adobe Analytics; Analytics tools permissions summary. Common page variables include props, eVars, and events. The Products Variable (s. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageReserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Next page. Go to the Extensions tab, then click the Configure button under the Adobe Analytics extension. Under Actions, click the to add a new actionA report suite defines the complete, independent reporting for any of the following data stores: Analytics solutions aggregate and report on these data stores. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. contextData [] variables set within the page, which we are trying to re-utilise for our DTM implementation, however it seems that with DTM the s. These IDs are not cookie IDs, but IDs that you capture in one of your conversion variables. Processing rules can trigger events based on Context Data variables. You can update only one report suite’s default metrics at a time. Unpredictable. Common page variables include props, eVars, and events. On this page. i need to export all the processing rules in the context data to simplify data elements and dimension. Some of the data ingested through ADC can be mapped directly from Analytics fields to Experience Data Model (XDM) fields, while other data requires transformations and specific functions in order to be. x. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. When using contextData variables in your Adobe Analytics implementation, in order to have your data show up in actual reports, you need to map the contextData variables to. Customize what data is collected to get the most out of Analytics data. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. rsid'] = 'value'. Located in Chennai,. Learn about chapter parameters for implementation, network, and reporting. Report Name - Name of Adobe Aanlytics report for variable Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. To access Traffic Management: Click Analytics > Admin > All admin > Report suites, then select a report suite. Processing rules are used to move values from Context Data variables to props and eVars. Pass the currency code to the products. Report Name - Name of Adobe Aanlytics report for variable Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Adobe Experience Platform allows you to ingest Adobe Analytics data through the Analytics source. Select a report suite. You just need to map the data to the correct variables in your report suite. Context data variables let you define custom variables on each page that processing rules can read. Learn about the Quality of Experience (QoE) parameters used to capture quality metadata. search. You can then use a processing rule to assign that context data variable value to the desired Analytics variable, such as an eVar: Previous page. Expand the Configure tracking using custom code accordion, which reveals the Open Editor button. Appendix Adobe Context Variables Below are the available parameters that DialogTech sends to Adobe Analytics. For detailed. Create and configure list variables for use in reporting. contextData['search_term'] The Context Variables list contains all variables that were sent to the report suite in the previous 30 days. Description - Today in the Adobe Analytics Launch Extension, we can't manage Context Data variables or List Variables in the same way we can manage. This will make it easier to know the mapping between context data variables and Adobe Analytics variables. Save and publish the changes to the Analytics. Documentation. Mouse over the Edit Classification icon, then select. Instead, every XDM key-value pair becomes a Context Data Variable that maps to an Analytics variable in one of two ways: Automatically mapped variables using reserved XDM fieldsFor Adobe Analytics, mapping eVars, props, and events doesn’t occur during schema creation, nor during the tag rules configuration as it has been done traditionally. You need to make sure that s. And I will put a link to this documentation on the page under the video. View next: Learn. Click Edit Settings > Conversion > Conversion Classifications. Create Analytics variables. This guide covers: All tasks that are done in Analytics Admin Tools. Data Feed D. Customize what data is collected to get the most out of Analytics data. In the box on the left, put your Segment context key. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. Traffic Property 1 - 5. Merchandising dimensions (in the context of events) Out-of-the-box filter template. This video shows you how to do this. Figure 10 shows how data from Web SDK shows up as context data variables with the prefix “a. The selected metrics display for all users of the associated report suite. Instead, consider using a global report suite with multi-suite tagging or virtual report suites. varchar (244) visit_num. Analytics > Admin > Report Suites > Edit Settings > Conversion > Finding Methods. x. x. This video shows you how to do this. Disable traffic variable reports. If you know the context data variable name but have not sent it into the current report suite, you can add a value by typing. Hello, I'm trying to understand whether there are limits in terms of how many context variables can be passed to the Adobe Analytics Data Insertion API. search. Adobe Analytics uses these characters as delimiters. Reserved Variable - Indicates whether the data is captured as an event, eVar, prop, or classification in a reserved variable. Click Edit Settings > Conversion > Conversion Variables. s. Bot removal;. Although there are other ways to get at this information, the following example is a shortcut to generating a Data Warehouse request. Views. Description -. 0. Report Name - Name of Adobe Aanlytics report for variable; Context Data - Name of the Adobe Analytics context data passed to the reporting server and used in processing rules. . Community. Learn about ad parameters including the implementation, network, and reporting variables for ad video data. An eVar can be visit-based and function similarly to cookies. For example, if a search engine refers a visitor to your site who makes a purchase, Finding Methods specify how the search engine receives credit for the referral. Each implementation gets a specific number of these custom variables in addition to the ones that are provided out-of-the-box. Select the conversion variable fields you want to modify. It is part of the file structure for images stored on Adobe data collection servers. Integrations with the Adobe Client Data Layer.